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The
purpose of St. Swithin's marketing is to promote us as a welcoming
worshipful faith community for all who seek to know God more
fully. This will be accomplished by positioning our congregation
as people of faith who are open to all who are drawn to us.
The target market will be primarily to those people who have
no previous Church experience.
The marketing tools
we plan to use are advertising in the local print media and
on public access networks, our parish Web site, direct mail
and canvassing, participation in and hosting of community
events and community-oriented seminars. The niche that St.
Swithin's occupies is a family-oriented faith community to
which all people are welcomed. St. Swithin's is a welcoming,
nurturing, and energetic Christian community. We are dedicated
to being an active part of the body of Christ through our
commitment to variety in worship, involvement of children
as well as adults within the life of the parish, and outreach
to those in need. One percent of our annual income will be
devoted to marketing.
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